The Sweety's Group was founded in 2017 by Eloise Kerma and James Greensill, who teamed up with local e-commerce beast and brother, Luke Greensill of Elergy Media.
On the cusp of another argument about what James wanted for Valentines Day, Eloise started researching (Google) gift boxes which could be delivered to James' work. Alas, by page 3, Eloise was defeated. Over and over again, Eloise was referred to gift shops specialising in themes from the 80's. It was like buying another one of those Shania Twain "best of" compilations in 2017.
Eloise; inspired by all things sugar and alcohol, took to creating a collection of doughnut boxes and bouquets. Compelled by his role as a boyfriend, James supported this idea wholeheartedly. Upon a more serious discussion with shareholder, Luke, everyone agreed that sugar and alcohol is the best and we need to get this boxed up and out to people.
So, James left decade-long career in the construction and development industry in the pursuit of creating this concept and on the 4th of December 2017, through many boxes of doughnuts, arguments and calories, Sweety's Treat Boxes launched. Teaming up with Brisbane's Best Doughnuts - The Doughnut Bar, the launch is set to impress.
It won't stop here.
We are going to continually expand our products and capacity. So, please follow our story and support your local.